Genre: Business & Economics / Entrepreneurship / Management Studies
Price: ₹399
Description
Entrepreneurship Mindset and Management: A Handbook by Anjana Sharma and Anupama Sharma provides a comprehensive framework for understanding entrepreneurship as both a mindset and a management practice. It combines theoretical foundations with applied knowledge, covering entrepreneurial values, opportunity recognition, project planning, creativity, business ethics, and international trade. Special emphasis is placed on the Indian entrepreneurial ecosystem, highlighting small business opportunities, policy support, and future growth trends. Structured into logical units, the book is designed to help learners, educators, and aspiring entrepreneurs connect academic knowledge with real-world practices.
Key Features
Comprehensive handbook covering foundations, processes, and skills of entrepreneurship
Balances theory with practical insights, case studies, and real-world applications
Special focus on Indian entrepreneurial ecosystem, policies, and small business growth
Covers creativity, innovation, ethics, and international trade dimensions
Structured for students, educators, and aspiring entrepreneurs at all levels
Supports academic study, professional courses, and self-driven business learners
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